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  • Writer's pictureClaire Sersun

Opinion Leaders are Ruling the World

People are searching for reliable people to tell them what is happening in the world at a given moment. These trustworthy people are called opinion leaders. Opinion leaders grab information from mass media and disseminate what they deem important to their followers. This is called the Two Step Flow Theory. With the rise of social media and influencers, as well as the lack of trust most people have in the media nowadays, this theory is ever present in the American society.

Just look at Patriot Act with Hasan Minhaj. He hooked millions of viewers to trust him using his storytelling, comedy, and liberal information dissemination. The video below is an example of how he did it:

How Do I Gather Information

catching up via my smartphone:

and YouTube!

Podcasts are my favorite though <3

NPR is one example

How Do I Share News

  • Texting

  • Social Media!

  • stories & feed

Thoughts To Leave You With

Am I an opinion leader? Are YOU an opinion leader? Are we ALL opinion leaders?

Or is that a different theory all together?

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